Building a Business

Untitled My last couple of posts have been sparse.  The lack of any immediate creative result to show left me a little less than inspired.

I feel caught in a conflicting set of expectations. In the business world there is an expectation that artists are a bit flaky, not practical and temperamental.  I can certainly list any number of artists who have created this image.  Yet at the same time, there is the starving artist expectation, that it is somehow important to suffer for your art.  I find that there is this subtle snobbery in the art world, the I create art for the sake of art and you just want to sell it.

Yes, I want to be able to sell my creations.  I am too fond of eating to be a starving artist.  This does not change the fact that I still create art for the sake of art, but that is not all I do.

Author Michael A. Stackpole, had a wonderful post on his blog  called What’s Next.  It touches on the “popular image of writers is that we’re urbane and live lives of leisure; but really we’re word-farmers.”    It rang very true, and clarified the stumbling block that I had come across.  Michael’s blog  is a must read for any aspiring writers, and is full of practical advise to anyone who is creating and marketing there work.

It dawned on me that I was spending a lot of time thinking about how to get people to make the jumps from by blog  to my online art gallery to where my work was actually for sale.   I have been participating in a number of discussions on the subject of  “Vertically Integrated Publishing.” The goal being to cut out the middleman to lower our prices to consumers while increasing our own profits.

Putting all these things together meant one thing.  It was time to add a shopping cart to my web presence.  I have been working on that, a process that has required me to learn more about creating web content and coding.  There are still a few kinks to be worked out,  so I do not have  a live link yet, but I will soon.  For now though, I am off to clear the driveway. The weather finally remembered that it is winter in New England.


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